Bayer Faces Up to Societal Needs

The challenges facing society have not changed. They have only grown. The aging and expanding world population requires new and better medicines, as well as a much larger and more reliable food supply.

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Our Contribution to a Better Life

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Bayer’s business portfolio now focuses exclusively on the Life Sciences and on addressing those challenges: from Pharmaceuticals to Consumer Health and Crop Science, from physicians to veterinarians to farmers and to consumers. None of our peers is in a similar position.

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Our researchers never give up, although the challenges confronting them are changing all the time. When it comes to the major issues of our times, with science we have the power to change the world for the better.

Seven stories explain how Bayer scientists, with their innovations, are improving the lives of people around the globe.

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Common Disorder Allergy

Thanks to Bayer Jennifer can embrace her life with all her senses.
Thanks to Bayer Jennifer can
embrace her life with all her
senses.

Up to 30 percent of all adults worldwide suffer from allergic rhinitis and these figures are set to rise. The associated symptoms often impact the daily lives of the affected persons. But with easy-to-use products from Bayer the symptoms can be fought. This way allergies don’t have to affect the quality of life anymore.


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Smart Fields

Smart field
Drones make a major
contribution in digital farming

The world’s population is growing, but the amount of farmland available per head is shrinking. Agricultural productivity will have to increase if we want to safe-guard our food supply in the long term. The usage of digital technologies will make it possible to increase agricultural productivity by up to 70 percent through 2050.


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For the Heart?

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Cardiologist Dr. Anne-Katrin
Sch?tzle examines her patient
Axel Vogel at the Cardiology
Center of Cologne University
Hospital.

Cardiovascular diseases are among the world’s main health problems and one of the most common causes of death. According to World Health Organization statistics, almost one in three people dies from some form of respiratory illness or cardiovascular disease including myocardial infarction and stroke. Many of these diseases and their often life-threatening consequences could be avoided by effective prevention.


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Fit in Old Age?

fit in old age
There are plenty of options
available to those who want
to stay fit well into old age,
like U.S. retiree Henry Cohen.

People’s life expectancy is growing. By the year 2050, the number of people over 60 years of age will have doubled to two billion. As a result, age-related disorders will become a growing challenge for society. Alongside cardiovascular diseases, the incidence of disorders such as cancer, eye ailments and arthritis is increasing.

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Defying the Weather?

Climate
Rice growing in northern
Vietnam: farmers Do Thi
Tuyen (at the front of the
boat) and Doan Thi Gai on
the Halong Bay in Ninh
Binh province, Vietnam.

Feeding the growing global population is one of the greatest challenges facing the world. By the year 2050, our planet will be home to more than nine billion people. However, the amount of available agricultural land is declining due to increasing urbanization, higher salinity levels and soil erosion. In addition, extreme weather conditions like drought and flooding are impacting harvest quantity and quality.


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Shrinking Farmland ?

image
Farmer Jiande Lv from
Yunnan, China, grows
grapes and corn on his
small plots of land.

While the population is growing, the amount of available farmland per capita is shrinking. In 1950, the figure was 5,100 m2?per person, but by 2050 we will have to make do with 2,000 m2?each.


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Living with Dengue?

dengue
Rodolfo Siqueira Rodrigues
from Ubatuba, Brazil, loves
water sports. The warehouse
technician has already had
dengue fever twice.

More than one billion people are suffering from tropical diseases, mainly in low- to middle-income economies in Africa and Latin America.

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